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For Founders & CEOs · China Market Entry

Expand into China
with confidence.

Evidence First. Expansion Second.

China is one of the world's largest consumer markets — but most brands enter on assumptions, not evidence. REACH helps founders validate real demand before committing capital, so you expand with clarity instead of guesswork.

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The Problem

Too many opinions. Too little evidence.

Distributors, agencies, retailers, platforms and local partners often recommend different approaches—each from their own perspective. Without independent market evidence, founders are forced to make high-stakes decisions based on conflicting opinions.

Before committing significant time and capital, brands need evidence—not assumptions.

Agency
"Launch KOL campaigns"
Distributor
"Find a local distributor"
Retailer
"Go offline first"
Platform
"Open a flagship store"
Local Partner
"Scale faster"
Evidence-based decisions.
Our Approach

Four stages. One evidence-led path into China.

We don't ask you to believe China is the right opportunity. We help you prove it, then build it, one step at a time.

Know Prove Build Grow
01

Discover

Is there a real opportunity?

Before investing in China, understand whether your category, product, pricing, and positioning have genuine commercial potential.

We analyse the market before asking you to enter it.

A real Discover deliverable — simplified for illustration
REACH · Market Expansion Company
Brand X
China Market Opportunity Scan
VERDICT — MONITOR / REFINE · Scorecard 14/25

"The category is proven and growing; the brand is invisible in China. The right first move is a low-cost validation plan — not a flagship store."

Commercial recommendation
Category Snapshot
Real, growing, and commoditised
US$2–4bnChina freeze-dried food market, 2025
8–18%/yrGrowth range across cited estimates
~38%Freeze-dried fruit = largest segment
Demand is proven; no provenance-premium brand exists. The opportunity is to sit above the category, not join it.
Category demand
Consumer Signals · Xiaohongshu
Deep, language-rich demand, brand still invisible
  1. 01Clean label / no additives — the decisive purchase language
  2. 02No added sugar — the guilt-free child snack
  3. 03Texture — crispy, doesn't stick to teeth
New Zealand origin is a trust carrier, not the primary purchase driver.
Target consumers and purchase drivers
Commercial Signals · Douyin + Tmall/JD
Scaled sales, but on price theatre, not brand
White-label floor¥9–13
Domestic majors¥21–46
Imported premium¥115–230
The value end is crowded. The premium opportunity is narrower and trust-led.
Pricing and channel opportunity
Competitive Landscape
An empty shelf between value and import
MAINLAND SHELF GAP · ¥46–150 LANDING ZONE · ¥120–180 三只松鼠 ¥21–22 有零有食 ¥31–33 · closest rival 小鹿蓝蓝 ¥47–67 Greenday ¥115–180 Brand X ≈¥227 · HK
The closest rival sells the same form at ~1/7 the price. The gap is real, but time-limited.
Competitive landscape
Opportunity Hypotheses → Next Step
Three falsifiable tests, cheapest first
H1Clean-label children's snack
H2B2B ingredient channel
H3Giftable premium NZ snack
PrepareDays 1–30
TestDays 31–75
DecideDays 76–90
Do not open a flagship store yet. Validate demand first.
Recommended next step
Example Market Opportunity Scan Real REACH deliverable. Brand details shown with permission or redacted where required.
What you'll know
02

Validate

Question We're Answering

Can customers actually buy?

We prove demand through real market activity — KOL campaigns, cross-border ecommerce, pilot imports, and first orders.

What You'll Prove
Real customer purchases
KOL & content performance
Cross-border order data
Verified customer reviews
Validate — KOL campaigns, ecommerce dashboards, and order fulfilment
03

Launch

Question We're Answering

Can the business be built?

We turn validated demand into a scalable business — distributor development, retail rollout, and go-to-market execution.

What You'll Build
Distributor partnerships
Retail shelf placement
Go-to-market execution
Commercial infrastructure
Launch — distributor meetings, retail negotiations, and shelf placement
04

Scale

Question We're Answering

How do we compound growth?

We expand through new channels, new SKUs, performance optimisation, and strategic partnerships.

What You'll Grow
Expanding retail network
New SKU launches
Performance optimisation
Strategic partnerships
Scale — expanding retail network and strategic partnerships
Credibility

Why Brands Choose REACH

The best market expansion partners don't just bring experience. They combine strategic thinking, commercial execution, and trusted local relationships to help brands make better decisions with greater confidence.

Make Better Decisions

Before investing significant time and capital, understand whether the opportunity is real, where demand exists, and what should happen next.

How REACH delivers this
  • Structured commercial strategy.
  • Evidence-based market assessment.
  • Decision frameworks that reduce uncertainty before investment.
Led by a former BCG Principal
15+ years of strategy, growth and market expansion experience.

Validate Before Investing

Reduce uncertainty by testing products with real customers before committing to a full market launch.

How REACH delivers this
  • Commercial validation.
  • Go-to-market execution.
  • Consumer brand growth.
  • Market testing through real commercial activity.
Built on hands-on experience across leading global consumer brands
Combining global brand expertise with deep China market knowledge.

Build With The Right Partners

Navigate China's fragmented commercial landscape through trusted local relationships and the right route to market.

How REACH delivers this
  • An established commercial network.
  • Channel development.
  • Local partnerships.
  • Practical market execution.
Backed by a trusted China commercial network
Connecting brands with the right partners to execute and scale.

One partner from opportunity to growth.

From your first market question to your first customer and beyond, every engagement is led by senior professionals with direct accountability throughout the journey.

Industries

Where we bring proven expertise.

Food & Beverage

Food & Beverage

Beauty & Personal Care

Beauty & Personal Care

Health & Wellness

Health & Wellness

Pet Care

Pet Care

Lifestyle

Lifestyle

Other

Other

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Get Started

Let's explore your China opportunity.

If you're a founder or CEO considering expansion into China, start with a free opportunity review — not a sales pitch.